The Story behind our Name

We are a jewelry brand created by yours truly, a first generation Latina, with the intention of paying homage to my mother and our roots.

The name Coqueta has a nostalgic sense of comfort for us, Growing up my mom used the word “Coqueta” in a form of endearment or to express “how pretty we looked when we did our hair, wore cute outfits & put our jewelry on. Coquetas is a fun wordplay to describe “hoop earrings” in Spanish so it all tide in together so perfectly.

As much as I wanted to wear make-up as a kid and pre-teen, I wasn’t allowed to, so I turned to jewelry to fulfill my needs to express myself through accessorizing. So all throughout middle school and high school, I rocked hoops and drop earrings daily. I would feel “naked” if I ever left my house without my earrings. So here I am 22 years later­­––building a brand and community, doing what I love and embracing the dreams inspired by my upbringing.

I bring you Coqueta, rooted in this beautiful city of Boyle Heights. Every piece is uniquely chosen to bring out the Confident, Empowered, Coqueta in you. Let's grow together.

Thank you for being part of our story.